Magento, with its endless list of standard features, has so much to offer to its customer base. It contains plethora of modules and extensions that makes it a leader in the eCommerce world. This exclusive popularity is the obvious reason that this open-source platform finds something exceptional to embed into its each upcoming edition. The new instant purchase feature in Magento 2.2.2 is another milestone in the success history that it has maintained from years.
One-click checkout process seems a good way to make shopping easier for the customers. The essence of this new feature lies in its effective functioning where a single click is enough to place an order. During the course of transaction, the background platform extracts the saved credentials and shipping details of the customer. These can be used together for the new order request.
Magento- First eCommerce Leader To Render ‘Amazon-Like’ One Click Feature
This technique has been started by Amazon in 1997 and got a patent in 1999. Running in race, Magento seems to be the first adopter of Amazon’s one-click feature in its latest version 2.2.2. Precisely, it is a big effort towards bringing the new capabilities to the digital marketplace.
This ‘instant purchase’ button exists on the product detail page of a Magento website and the customers are taken directly to the confirmation page without looking for your billing, shipping or payment details. One only needs to press the ‘OK’ button on the confirmation page to place the order.
This complete process will decrease friction of the conventional checkout pattern and trigger the buying instinct among the customers. Studies have proved that instant purchase will shorten the amount of time required to place an order by 90%. It perfectly suits the mobile shopping and replenishment purchases.
There are so many aspects one needs to notice in Magento after the entry of Instant Purchase-
E-mail marketing automation
The newest Magento release has so much to release for its fan base in terms of accelerated sales growth. The credit goes to instant purchase that acts as a big support for adding high-end functionality to your store. Dotmailer email marketing automation is another fine integration to allow merchants easily prepare for their campaigns.
Dotmailer is a renowned Magento partner that enables fast email campaigns to give an improved ROI as the result of advanced segmentation and personalization capabilities. Plenty of Magento attributes and integrations are used here with other back-end systems to produce a clear view of the customer. The result will be heavy targeted campaigns.
Some basic back-end systems in list are Salesforce and Microsoft Dynamics.
As a merchant, you can expect high efficiency in businesses by adding multi-carrier shipping and fulfillment capabilities with Magento shipping. Now, you are allowed to swiftly manage shipping tasks, ranging from configuration of shipping options and fulfillment rules to the comparison of shipping prices across carriers via Magento admin. For this task, you are not allowed to use multiple extensions.
The best part is, you have fast access to the carriers with an intent to gain improved operations and enhanced customer experiences, and in turn, profitable business growth.
Magento 2.2.2 release is launched with a motto to render high efficiency to the store owners with an easy to use web interface. This rigid interface produces around 20 reports delivered from the Magento admin. These reports are visually-compelling in nature and offers crucial business insights through few pre-configured dashboards.
These are orders, products and customers. The orders comprise the details about the number of orders, AOV, taxes, revenue and shipping fees. Likewise, the customers contain unique customers, registered accounts and key metrics by customer. You can add on quantities that are ordered and the highest-selling products on the basis of volume and revenue.
The data of these reports are updated on a frequent basis and configured as well to be compatible with different data ranges, like 1 day or even extend to 2 years. There is also a provision to filter the reports by store view. The critical features of these reports are exclusively designed for business users while maintaining the vital metrics and great visualization. This altogether helps better manage the businesses.
Here is the Conclusion
Each business wants to top the chart in the web development realm and loves to stay ahead from its niche competitors. The ultimate goal is, just to input the best things into any website. When we have been discussing about the ‘Instant Purchase’, it is an improved feature of Magento 2.2.2 for the best results. The primary cause of this popularity is to save the time of the customers in this hectic schedule and make your online shopping an easy go.